Privacy Policy

PRIVACY POLICY

Privacy policy

Updated on May 1 st 2025

Welcome to the Tapia Clinic website.

We take your privacy seriously, and we want you to know how we collect, use, share, and protect your information.  You may review policies specifically related to patient information (protected health information or PHI) submitted through Tapia Clinic’s Patient Portal.

This Privacy Policy applies to all Sites where it is posted. 

What information we collect

Information you give us: We respect the right to privacy of all visitors to the Tapia Clinic website. We receive and store some information that you enter on our Sites or that you provide to us through the Sites in any other way.

The information we collect or that you provide on or through our Site or by using our services includes:

  • Data that may personally identify you, including your name, postal address, billing address, shipping address, e-mail address, home, work and mobile telephone numbers, age, date of birth, social security number, insurance policy number, physical characteristics that may personally identify you, sexual orientation, IP address, bank account number, credit or debit card number (for payment purposes only), national origin, ancestry, veteran or military status, medical conditions, race, citizenship, information about any physical or mental disabilities you may have, information related to your religious or philosophical beliefs, political opinions, information regarding your gender at birth and how you currently express your gender identity, information related to your sex life, such as pregnancy, child birth and related medical conditions. (collectively,“Personal Data”);
  • Information that you provide by filling in forms on our Site, such as appointment request forms. It also includes information you provide when you register to use our Site, or use services available through the Site or facilities. We may also ask you for information when you report a problem with our Site. Some forms collect sensitive information, such as health information, necessary for us to provide our services to you;
  • Records and copies of your correspondence (including email addresses), if you contact us;
  • Your responses to surveys that we might ask you to complete for research, development, and marketing purposes; 

Information we collect automatically: We collect information about you automatically as you navigate through or use our Site. Information collected automatically may include usage details, IP addresses, session replay and recording technology (recording your movements, clicks, etc. on our Sites), and information collected through cookies, web beacons, pixels tags, and other tracking technologies. As you navigate through and interact with our Sites, we may use automatic data collection technologies (such as session replay and tracking technologies referred to above) to collect certain information about your equipment, browsing actions, and patterns, specifically:

  • Usage Details: Details of your visits to our Sites, such as traffic data, location, logs, referring/exit pages, date and time of your visit to or use of our Sites, error information, click stream data, and other communication data and the resources that you access and use on or in the Sites.

The information we collect automatically may include Personal Data or we may maintain or associate information we collect with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Sites and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • improve our product and services offering;
  • store information about your preferences, allowing us to customize our Sites according to your individual interests; and
  • recognize and/or authenticate you when you return to our Sites.

The technologies we use for this automatic data collection may include: 

  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Sites. Google Analytics uses cookies, which are text files placed on your computer, to help our Sites analyze how users use the Sites. You can find out more about how Google uses data when you visit our Sites by visiting “How Google uses information from sites or apps that use our services” (located at https://policies.google.com/technologies/partner-sites). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as https://marketingplatform.google.com/about/.
  • Do Not Track Signals. Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals. However, we do not track your online activities on or across third party websites or other online services for any purpose, including advertising, unless you specifically opt-in to a program or campaign that authorizes such tracking.

How we use the information we collect

In addition to the uses described above, we use the information we collect for things like:

  • Optimizing the performance and user experience of our sites;
  • Operating, evaluating, and improving our business;
  • Providing healthcare services;
  • Marketing and advertising products and services, including by inferring your interests from your interactions with our website. 
  • Conducting research and analysis;
  • Communicating with you about your account, special events, and surveys; and
  • Establishing and managing your accounts with us.

We may combine this information with any other information we have about you, including, if you are a Tapia Clinic patient, any PHI we have about you. If we combine this information with your PHI, we will treat all of that information as PHI and will only use or disclose that information as set forth in our Notice of Privacy Practices.

Texting

SMS Terms of Service

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Tapia Clinic. This includes SMS messages for account notifications, customer care. Message frequency varies. Message and data rates may apply. See privacy policy at https://www.tapiaclinic.com/privacy-practices. Message HELP for help. Reply STOP to any message to opt out 

SMS consent is not shared with third parties 

You can opt-out of SMS messages by texting STOP to the respective short code. Your opt-out request will generate one final message confirming that you have been unsubscribed. You will no longer receive SMS messages from the short code you opted out from. If you want to join again, sign up using your Tapia Clinic Online Services account or text HELP to the short code for instructions.

If you are experiencing issues with the messaging program, you can reply with the keyword HELP for more assistance. You can also call our office at  903-739-7920

Note that carriers are not liable for delayed or undelivered messages.

Data retention

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request that we delete your data by contacting us as provided below. However, we may not be able to honor that request in all instances given the laws and regulations that apply to us. For example, under state and federal law, we may be required to maintain some data that is specific to you and that may identify you, such as your medical records or other information. We may also have a legal basis or obligation to maintain medical and other information about you to provide care and treatment or to comply with our professional, legal, and other obligations.

Disclosure of your information

We may share the information we collect about you with third parties who we have engaged to help us provide the Site, as well as the products and services available through our Site. Your Personal Data may be disclosed to affiliates, contractors, service providers, and other third parties we use to support our business; any such use of Personal Data that includes protected health information will comply with our Notice of Privacy Practices. and any authorization you have provided. The services provided by these organizations include providing IT and infrastructure support services, advertising, marketing, and payment processing services. Advertising and marketing partners may receive and use your Personal Data to assist us with our advertising and marketing efforts. In each case, we will ensure that these third parties have agreed to safeguard your data.

We may provide third parties with aggregate statistics about our visitors, traffic patterns, and related site information. These data reflect site-usage patterns gathered during visits to our website each month, but they do not contain information that personally identifies you unless you have given us permission to share that information.

We may also disclose your Personal Data:

  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Tapia Clinic about our Sites users are among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information;
  • with your consent;
  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to affiliates to market their products or services to you if you have purchased one of our products and if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information;
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Tapia Clinic, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Your rights regarding your information and accessing and correcting your information

If you are a patient of Tapia Clinic, you can access the patient-related information that we maintain about you through Patient Portal or through our office

Links to other websites

Our Site may link to other websites that have their own privacy policies. Be sure to review the privacy policy on the site you’re visiting.

Privacy policy updates

We may need to update our Privacy Policy as technology changes and Tapia Clinic evolves. If we make significant changes to this Privacy Policy, we’ll post a prominent message on our websites.

Contact information

If you have a question or concern regarding your privacy, please contact Tapia Clinic at 

Tapia Internal Medicine Clinic
1800 Farm Road 195
Paris TX 75462
Ph: 903-739-7920